It is Shop Direct Brands policy to comply with all applicable privacy and data protection laws. This commitment reflects the value we place on earning and keeping the trust of our employees, customers, business partners and others who share their personal information with us.
This Policy applies only to the Shop Direct Brands Internet site.
By using Shop Direct Brands Internet site or providing personal information to us, you are consenting to the collection, use and disclosure of your personal information as described in this Policy.
If you do not consent to the collection, use and disclosure of your personal information as described in this Policy do not use Shop Direct Brands Internet site or Contact Shop Direct Brands/ Contact Us forms.
To the extent required by applicable law, whenever Shop Direct Brands collects personal information on the Shop Direct Brands Internet site, Shop Direct Brands will:
- provide timely and appropriate notice to you about its data practices;
- collect, use, disclose and transfer your personal information only with your consent, which may be express or implied, depending on the sensitivity of the personal information, legal requirements, and other factors;
- collect your personal information only for specific, limited purposes. The information we collect will be relevant, adequate and not excessive for the purposes for which it is collected;
- process your personal information in a manner consistent with the purposes for which it was originally collected or to which you have subsequently consented;
- take commercially reasonable steps to ensure that your personal information is reliable for its intended use, accurate, complete, and, where necessary, kept up-to-date;
- not use your personal information for direct marketing purposes without giving you an opportunity to “opt-out”; and
- take appropriate measures, by contract or otherwise, to provide adequate protection for personal information that is disclosed to a third party or transferred to another country, including transfers within Shop Direct Brands.
When you access and use the Shop Direct Brands Internet site, there are 3 ways we may collect information about you:
- Information Sent to Us by Your Web Browser
Shop Direct Brands collects information that is sent to us automatically by your web browser. This information typically includes the IP address of your Internet service provider, the name of your operating system (such as Macintosh® or Windows®) and the name and version of your browser (such as Internet Explorer®). The information we receive depends on the settings on your web browser. Please check your browser if you want to learn what information your browser sends or how to change your settings.
The information provided by your browser does not identify you personally. We use this information to create statistics that help us improve our site and make it more compatible with the technology used by our visitors.
- Information Collected by Placing a “Cookie” on Your Computer
Shop Direct Brands may obtain information about you by installing a “tag” on your computer’s hard drive. This tag is known as a “cookie.”
All of our Shop Direct Brands Internet site use “session cookies.” A session cookie is used to tag your computer with a computer-generated, unique identifier when you access our site. A session cookie does not identify you personally and expires after you close your browser. We use session cookies to collect statistical information about the ways visitors use our site – which pages they visit, which links they use, and how long they stay on each page. We analyze this information in statistical form to better understand our visitors’ interests and needs to improve the content and functionality of our site.
The Shop Direct Brands Internet site also uses “persistent cookies.” These cookies do not expire when you close your browser; they stay on your computer until you delete them. By assigning your computer a unique identifier, we are able to create a database of your previous choices and preferences and in situations where these choices or preferences need to be collected again, they can be provided by us automatically, saving you time and effort. For example, after you make a purchase, if you decide to make another purchase, your shipping address will have been retained and will only need to be confirmed.
If you do not wish to receive cookies, you may set your browser to reject cookies or to alert you when a cookie is placed on your computer. Although you are not required to accept cookies when you visit the Shop Direct Brands Internet site, you may be unable to use all of the functionality of the site if your browser rejects our cookies.
- Information You Knowingly and Voluntarily Provide
Shop Direct Brands collects the information you knowingly and voluntarily provide when you use the Shop Direct Brands Internet site, for example, the information you provide when you sign up to receive email alerts, when you complete a survey, or when you ask us a question or email us with feedback. In many cases this information will be personal information.
Shop Direct Brands uses this information for the purposes for which you provide it. For example, if you provide your e-mail address when you sign up to receive e-mail alerts, we use your e-mail address to deliver the e-mail alerts you request.
We may also use the information we collect on Shop Direct Brands Internet site for various business purposes such as customer service, fraud prevention, market research, improving our products and services, and providing you and your company with information and offers we believe may be of interest to you. We may also remove all personally identifiable information and use the rest for historical, statistical or scientific purposes.
The Shop Direct Brands Internet site permits you to make choices about the use of your personal information. In most cases, we ask you to indicate your choices at the time and on the page where you provide your personal information.
Shop Direct Brands will not sell personal information collected from its Internet site to mailing list brokers without your express consent.
Shop Direct Brands may share your personal information with third parties we hire to perform support services for us. These third parties are required to use the personal information we share with them only to perform services on our behalf and to treat your personal information as strictly confidential.
In some cases, Shop Direct Brands may share your personal information with third parties who partner with us to provide products and services to our customers. When we do so, we will require our business partners to use the personal information we share with them in a manner consistent with the purposes for which it was originally collected (or to which you subsequently consented) and only as permitted under this Policy, any applicable Country or Web Site Privacy Statements, and all applicable privacy and data protection laws.
In certain, limited circumstances we may share or transfer personal information to unrelated third parties. For example, we may provide personal information to a third party (i) at your request; (ii) to comply with a legal requirement or court order; (iii) to investigate a possible crime, such as identity theft; (iv) in connection with the sale, purchase, merger, reorganization, liquidation or dissolution of Shop Direct Brands or a Shop Direct Brands business unit; or (v) under similar circumstances. If such an event occurs, we will take appropriate steps to protect your personal information.
Our Shop Direct Brands Internet site permits you to make choices about the disclosure and/or transfer of your personal information. In most cases, we ask you to indicate your choices at the time and on the page where you provide your personal information.
Your personal information will generally be stored in Shop Direct Brands databases or databases maintained by service providers. Most of these databases are stored on servers located in the United States. To the extent required by law, if your personal information will be transferred outside your country an appropriate notice will be provided.
Shop Direct Brands maintains reasonable safeguards to protect the confidentiality, security and integrity of your personal information. Although we use security measures to help protect your personal information against unauthorized disclosure, misuse or alteration, as is the case with all computer networks linked to the Internet, we cannot guarantee the security of information provided over the Internet and will not be responsible for breaches of security beyond our reasonable control.
Shop Direct Brands retains the personal information collected on the Shop Direct Brands Internet Site as long as necessary to provide the services, products and information you request or as permitted by applicable law.
Shop Direct Brands reserves the right to update or modify this Policy, at any time and without prior notice, by posting the revised version of this Policy on the Shop Direct Brands Internet site. If we modify this Policy or any privacy statement, the modifications will only apply to the personal information we collect after we have posted the revised Policy or privacy statement.
This Policy was last revised on June 23, 2009.